A go-to-market positioning & messaging brief used internally for new products & features

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This brief serves as the launching point for any new product or feature. It’s a strategic document that helps to clearly define and communicate the unique value proposition of the product. It aligns stakeholders, guides marketing efforts, supports sales enablement, and facilitates consistency for all external, market-facing communications. Below you can see how I brought this launch brief to life with the launch of AlertMedia’s Travel Risk Management product, which brought in $1M in revenue in the first 10 months of launching.

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