WORK EXPERIENCE

WORK EXPERIENCE

AlertMedia, Senior Product Marketing Manager

October 2022 - Present

  • Led new product launch, achieving $1M in revenue in 10 months

  • Owns Travel Risk Management product and platform, managing the lifecycle from pipeline creation to revenue generation and product adoption

  • Partners with product team to develop roadmap initiatives, conducts market research, customer interviews and surveys

  • Enables sales on new product launches, creates tailored demo scripts, and executes competitive intelligence campaigns

QuotaPath, Product Marketing Manager

February 2020 - July 2022

  • Created go-to-market strategy, led 10 tier 2 product releases

  • Supported product adoption and user onboarding campaigns that grew usage from 0 (beta) to 1,000 daily active users

  • Developed strategy for new pricing and packaging and executed rollout

  • Wrote messaging and copy for two website redesigns, ads, email, landing pages, social, video scripts, one-pagers, and more

  • Turned users into advocates through customer marketing efforts with customer webinars, review campaigns, case studies

  • Lead partnership marketing with integration partners including Salesforce, HubSpot (investor), Close CRM, and SaaSOptics

Other projects/skills: Product Led-Growth and freemium strategy, PQL (product qualified leads), sign-up flow optimization, upsell strategy within the app, in-app copywriting, persona development, review site management (G2, Trust Radius, Capterra), Help Center

QuotaPath, Marketing & Operations Manager

June 2018 - February 2020

  • Employee #1; Sat on the leadership team; prepared board deck materials to represent Marketing at quarterly board meetings

  • Lead people operations including health benefits and payroll and started marketing function from the ground up

  • Launched paid product in June 2020 and led revenue to $1M

  • Grew website traffic 113% QoQ in 2021, focusing on SEO

Freelance Marketer

May 2017 - June 2018

  • Spent 1 year traveling Australia and beyond, working as a freelance marketer for B2B SaaS and boot-strapped companies

YouEarnedIt, Product Marketing Analyst

September 2014 - May 2017

  • Created targeted messaging and value propositions to drive product differentiation

  • Implemented a GTM launch process to deliver new features

  • Produced sales enablement and training; conducted competitive analysis

Skills

  • GTM strategy & execution

  • Positioning & messaging

  • Competitive analysis

  • Integrated marketing campaigns

  • Cross-functional team member

  • Creative & analytical

  • Executive presence, polished presentations

  • Working in a fast-paced, oftentime ambigious environment

  • Product-led growth

  • B2B, B2BC

What coworkers are saying

  • Empathy is Darby's professional and personal superpower. She is able to understand people, their challenges, feelings, and wants on another level. As a product marketer, that serves her well in understanding the challenges customers are looking to solve. As a colleague and friend, I always feel seen and heard when working with her. She's also incredibly adaptable, thoughtful, and organized, which makes her able to take any task and turn it into a success. Working with Darby for 3.5 years was an absolute joy. I learned so much from her and I look forward to working with her again!

    Melanie T.

  • I dare you to find someone who puts together a better project plan/brief than Darby. They are ** chef's kiss. ** Darby is a total pro when it comes to keeping project stakeholders privy to updates and moving processes forward, all while staying keenly tuned into details and adjusting along the way. I've been lucky to have worked on several product releases with her, by supporting her with content marketing. They just kept getting better. Darby rules. Period.

    Kelly O.

  • Everyone should be so lucky to work with Darby. As employee number one at QuotaPath, Darby was indispensable in shaping the culture and running the operations in the early days. As a product marketer, Darby always imbued our product and our marketing with a distinctive voice that set us apart from the competition. Most importantly, as a colleague and as a human being, Darby has been a delight to work alongside. She is creative and smart — adaptable to new contexts and problems, but with a wealth of experience from which to draw.

    Eric H.