Email marketing
Customer emails to drive feature adoption, awareness, and upsells.
Started as a marketing experiment, was later productized. This email was sent at the first of the month and summarized earned commissions for a sales rep’s previous month. Actionable “Verify my commissions” CTA prompted users to head inside the app and check their total earnings. Email consistently correlated to the highest app usage days.
This is an example email of a new feature roll out. Email was segmented to Individual Contributors (sales reps) and Buyer (sales leaders). Value-based messaging with a CTA that takes users directly to the dashboard in the app. Open rate: 42% CTR: 5%
Ledger, built for Finance & Accounting teams, was the first feature introduced to the platform for this persona. I created a feature walkthrough video to supplement email copy. We launched this alongside an integration with finance tool SaaSOptics so F&A teams could accurately account for expenses from a single system.
This was a fun end-of-year campaign I came up with to highlight the product's achievements and celebrate our users. I partnered with the engineering team to pull the number of deals created in the system by sales reps. Open rate: 31% CTR: 6%
This was a product round-up email announcing new and upcoming features. It also highlighted Value Props, a video series made by the CEO where he took revenue leaders on his plane for a conversation about all things sales.
QuokkaPath was a creative peer-to-peer campaign for QuotaPath users to celebrate someone in their organization that has gone above and beyond. Each month, a winner was picked and highlighted on social media. QuotaPath users LOVED it. Open rate: 40% CTR: 3%
This was a marketing experiment to show free users an example of an automated earnings snapshot they would receive by upgrading to a paid plan.
A product update email "mixing both beauty and utility" for two highly-adopted features. The profile feature photo was actually a gif. Open rate: 37% CTR: 2.7%